Digital Marketing Specialist Job at Crawford Thomas Recruiting, Irving, TX

  • Crawford Thomas Recruiting
  • Irving, TX

Job Description

Digital Marketing SpecialistLocation: Remote, U.S.Travel: Approximately 1 week per quarterEmployment Type: Full-TimeAbout the OpportunityOur client is seeking a versatile Digital Marketing Specialist to create compelling written and video content while managing and optimizing digital content across multiple platforms.This is a hands-on role for someone who enjoys both the creative and technical sides of content marketing. You will write long-form content, interview subject matter experts, produce video stories, manage website content, and help improve organic and AI-driven search visibility.The ideal candidate is a strong writer and storyteller who is also comfortable managing digital projects, working within a CMS, and using modern AI and marketing tools.Responsibilities• Write long-form website content, articles, case studies, newsletters, educational materials, and other marketing communications

  • Interview subject matter experts and turn complex information into clear, engaging stories and content
  • Produce narrative and interview-based video projects from concept through completion
  • Develop scripts, interview questions, production plans, and other supporting materials
  • Coordinate video shoots and manage outside production vendors as needed
  • Publish, edit, and maintain website content using a CMS
  • Apply SEO best practices and optimize content for traditional and AI-powered search
  • Conduct keyword and audience research to identify new content opportunities
  • Organize and maintain digital assets, including video, photography, metadata, releases, and usage rights
  • Monitor content and search performance using analytics and search visibility tools
  • Use AI tools to support research, transcription, content development, organization, and workflow efficiency
  • Collaborate with internal teams and external partners to manage projects from concept through completionQualifications• 3+ years of experience in content marketing, communications, digital marketing, content production, or a related field
  • Portfolio demonstrating strong written content and video/narrative production work
  • Excellent writing, editing, interviewing, and storytelling skills
  • Experience managing video projects from concept through final delivery
  • Hands-on experience publishing and managing content within a CMS
  • Understanding of SEO, digital content strategy, and emerging AI search practices
  • Experience with web analytics and search performance tools such as GA4 and Google Search Console
  • Familiarity with digital asset management, structured data, and basic HTML
  • Comfortable using AI tools as part of professional content workflows
  • Strong project management, organization, and communication skills
  • Ability to manage multiple projects, stakeholders, and outside vendors
  • Willingness to travel approximately one week per quarterPreferred Qualifications• Experience within healthcare, medical technology, life sciences, or another regulated industry
  • Experience with HubSpot, SharePoint, or similar content and digital asset platforms
  • Basic video editing, motion graphics, or photography experience
  • Spanish/English bilingual skills
  • Experience developing patient, customer, or other human-interest storiesType: Direct HireCategory: Marketing - CreativeDate Posted: 2026-09-24

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